REPETITIVE - How many times to do you have to hear it to get it? How many times to do you have to hear it to get it? How many times to do you have to hear it to get it? How many

DULL-DRY - Lack of wit, charm, grace, humor, mean that people will often go to sleep during a presentation. Dull and Dry is self-centered and self-serving.

FEELINGS NOT OK - Excludes feelings solely in favor of expressing information - people go to sleep. You can not influence sleeping people, even if their eyes are open and they are smiling at you agreeably !

SMALL PICTURE - Narrow and limited focus will leave people out, miss their feelings, ignore opinions, discount experience, and dismiss their perspective.

DATA ONLY - Raw information only gets about 10% of the job done with people. Don’t feed them with a fire-hose. Influencing people requires that you pay attention to their feelings, opinions, and experience.


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